GRAB them while you can! Customer APPquisition changes the Game.


Everyone is at it: Facebook, Twitter, Yahoo, AOL and now even Google are ploughing the rich and fertile fields of “App Install Ads” with a passion rarely seen in the mobile advertising industry!

A rollicking MoMo panel is all set to bash around the pros and cons of user acquisitions, so come along and get the practitioner’s view of the sharp-end of the mobile business.

Panel focus:
  • The hottest topic in town, how to aggressively acquire users in the app economy?
  • Acquisition, monetisation and other long words that are now being translated into acronyms: CPA, CPI & CPAI…
  • Is programmatic making life easier or more complex? Does anyone understand the ecosystem? Trading Desks, DSPs, SSPs, Exchanges and Affiliates?
  • When you say RTB, do you know what it actually means? Because every millisecond counts!

Brought to you by MobileMonday and Mobile Alliance Singapore, with emcees and moderators Colin Miles and Christian Geissendoerfer doing a turn!

Hear some Expert contributions that you can take some nice notes about:

  • Rico Wyder, Fiksu [the App Analytics experts]
  • Kenrick Drijkoningen, Non-stop Games [someone who spends all day acquiring customers]
  • Sergio Salvador, Global Head Games Partnerships at Google [highly experienced Googler with Games insights]
  • Marcus Tan, Sales Director, BBM [a mobile advertising industry veteran]

Brought to you by FIKSU.

Special feature:

Make sure you don’t miss the LIVE draw for the FULL Conference pass upgrade!

By courtesy of DMG Events and ad:tech ASEAN, remember, you have to be in it to win it!

Mon Jul 7, 2014
6:30 PM - 9:30 PM SGT
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Muddy Murphy's, 111 Somerset Road, TripleOne Somerset #01-02, Singapore (across Somerset MRT)
Event Pass FULL
Venue Address
Muddy Murphy's, 111 Somerset Road, TripleOne Somerset #01-02, Singapore Singapore
Exit A on Somerset MRT, turn right and you'll see the pub!
Mobile Monday SG